Up In The Air
Up in the air is a one month pop up shop in SOHO centered around sustainability. It aims to alert
people to the environmental costs caused by fashion and to show brands' effort towards
sustainability thru a combination of art and technology.
The pop up will include selected sustainable fashion brands, industrial design products, and
installation art pieces.
Advised by longtime Soho fashion legend Marc Bagutta for the interior and merchandising, this
popup will attract not only media and press but also local and global shoppers.